From constantly-adjusting global markets to staggering technological advances, our daily lives are changing quickly. We now have Internet Access in virtually every home, web enabled cell phones, and email replacing traditional mail.

The Real Estate market is also changing, as the ability to promote and market homes is more and more technology driven. A new Real Estate Marketing firm in Durham is anxious to promote these technologies.

“The process of selling your home is nothing like it was in the past,” says Debby Varty of I.M. For Sale By Owner. “Today’s consumer has more tools at his or her disposal: being able to view a wider range of properties, see their special features, and research areas where they would like to live. All this information and much more is available on the web. The file cabinets of the past are now freely available to anyone with an internet browser”.

This also gives you options when selling your home. “It just doesn’t make any sense to spend over $10,000 to sell your home in today’s world”. That would be the cost to sell a home worth $200,000 using a traditional agent. On a $300,000 home, we can save you over 90 percent. Who wouldn’t be interested in a 90 percent saving?”

While there are several “sell it yourself” companies now on the market, Debby believes the I.M. For Sale By Owner system with its innovative features best takes advantage of today’s ‘techno-marketplace’.

“Take the Talking House for example. We can put a small transmitter in your home, and broadcast a never-ending commercial promoting the features of your home 24 hours a day”. A lawn sign invites drivers to tune in to a clearly labeled station on their car radio. They will hear your pre-recorded message from in front of your home. “It’s like having a salesman at the curb stopping every car that goes by.”

If potential buyers have a web-enabled cell phone, they can access a direct link to your home, and view correctly adjusted photos of the inside of your home and of your backyard on their cell phone. Again, right from your curb. A potential buyer can simply drive by your home and get not only a professional audio presentation of all its features, but images as well. “To have that kind of information at their fingertips in our busy lives is a huge time-saver for homebuyers”. They can then go home and log in to the website and see high colour images with audio voice-over, 360 degree panoramas, maps to the property and more. “We can offer everything an agent can offer. We promote your home on multiple websites and provide printable feature sheets, comparables in your area, and open house assistance. All this at a fraction of the cost, and it’s 100% guaranteed”.

That’s why we like to say, “Selling your home? Let your home sell itself. You have absolutely nothing to lose, and possibly tens of thousands of dollars to gain”.

About the article author: Debby Varty is with I.M. For Sale By Owner, a company based in Durham Region that helps people sell their homes effectively. For more information visit: www.thetalkinghouse.ca